Businesscom is a leading logistics partner, retailer and producer in the Swiss pet supplies market with several locations in the greater Bern area. On a storage area of 50,000 m², they have more than 20,000 articles and 40,000 pallet spaces, with 100+ employees always keeping their finger on the pulse through innovative processes and strategic sourcing.
The IT provider's existing system showed potential for optimization, particularly in terms of stability, product data quality and user-friendliness of the interface, which led to challenges for Businesscom's B2B customers. It quickly became clear that consulting and a new strategy were needed to build a sustainable and stable system.
Moving forward with a clear goal
It was an ambitious project that was implemented at Businesscom in collaboration with Raptus and other partners. The task: to stabilize an existing system and at the same time introduce a modern, high-performance product information management system (PIM) that would sustainably improve the company's data structure and simplify future processes.
A new foundation: stabilization and architecture
Takeover and stabilization of the existing system
The initial discussions and analyses quickly showed that the existing system had to be stabilized in the short term in order to guarantee ongoing operations.
This is where Raptus came into play. With a clear focus on stability and continuity, we took over the existing system and ensured that operations could continue without interruption.
New system architecture and integration
But that was not all. Together with Businesscom and its ERP partner, intensive work was carried out on a new, future-proof system architecture. This included not only the existing e-commerce system, but also all relevant peripheral systems. Every step was carefully planned and executed to ensure smooth integration of the systems.
Bringing order to chaos: data analysis and PIM introduction
Analysis and structuring of product data
However, before a new system was set up, the existing product data had to be thoroughly analyzed and structured. This task was of central importance, as the product data could only be used efficiently later on with a clean and well thought-out data structure. Each field was carefully positioned and defined to ensure optimal organization and usability of the data.
Configuration and connection of the PIM system
With a solid database, it was finally possible to configure the PIM system optimally and connect it seamlessly to the peripheral systems, such as the ERP system. The product data was manually transferred to the new PIM system step by step and further enriched - an important milestone in the project, but only the beginning.
Overcoming borders: Enlargement and centralization
Integration of marketplaces and other channels
The next big step was to link the PIM system with various sales channels. This included marketplaces such as Galaxus and Brack as well as systems from Businesscom's customers. In addition, the existing B2B e-commerce system was replaced by a new solution from Raptus and also connected to the PIM system.
Centralization through specialized interfaces
To avoid redundant efforts, a specialized system was used that centralizes the various interfaces and links all relevant systems together like a connecting ring. Raptus worked successfully with another Businesscom partner to implement this innovative solution.
Ongoing support and optimization
Even after the successful completion of the implementation, the collaboration does not end. Raptus continues to support Businesscom in the optimization and preparation of structured product data in order to continuously improve data quality.
In addition, Businesscom's marketing department has individual access to the product data in order to create catalogs and other media in a targeted manner.
This means that Businesscom is ideally equipped for the future and can fully benefit from the numerous advantages of the new PIM system.
Conclusion
The introduction of the PIM system brings Businesscom significant advantages in the areas of efficiency, quality, flexibility and cost efficiency. These added values strengthen the company in the long term and create a solid foundation for future growth and success.
- Increased data quality ensures consistent and reliable product information.
- Centralized management of product data saves time and avoids duplication of work.
- Optimized data structures enable a faster market launch of new products.
- Connection to various marketplaces and channels increases reach and sales.
- Clear data structures and centralized interfaces reduce error rates and operating costs.
- Easy access to current data facilitates the creation of marketing materials and catalogs.
- Flexible and scalable system architecture prepares Businesscom for future growth
